If you currently sell at retail, or want to sell at retail, make sure you’re working with a marketing firm that has years of experience sitting across the table from retail executives, buyers and category managers (yes, that will eliminate most of them).
At Shift Marketing Group we speak Retail. We understand sales velocity, market baskets, turns and conversion rates. We’re uniquely qualified to help you grow your business at retail because we’ve participated in hundreds of retailer meetings in channels including: Mass, Hardware, Club, Grocery, Drug, Sporting Goods and C-Stores. Some of the individual retailers we’ve worked closely with are Wal-Mart®, Home Depot®, Costco®, Kroger®, Lowe’s®, BJ’s® and many more.
If there was ever a skill that’s learned on the ground and not from a book it’s the strategy and science behind approaching retailers with your new product, service or idea. Retail buyers and category managers are extremely busy and sit through multiple meetings and presentations every day. You get one shot at the business so you need to be prepared.
We insert ourselves into the process wherever you need us. We can commercialize your product from start to finish or plug into the process elsewhere. We’re flexible and enjoy working side-by-side with your internal marketing and/or sales teams.
For those that have retail distribution, you know that selling it off the shelf is the only way to keep it on the shelf. We develop the tools you need to engage consumers including:
And we know the best way to ensure success is to excite and engage the sales team. We develop tools including: