A recent article in the New York Times reported that companies appearing on the popular TV show Shark Tank must give up 5% of their company or 2% of future royalties just for appearing on the show. And that fits with the overall theme of the show where business owners give away shockingly large chunks of their companies for small sums of cash. A recent example had a company giving away 50% of their company for $50,000. Really? Why not sell the company and start over.
There has to be a better way right? We’re happy to report that there is. At Shift Marketing Group, we help companies grow their business through physical and online retail distribution. We speak retail and know what retail buyers look for in a product and pitch. Oh, and we won’t take half of your company for our trouble. We charge a fee for our service, not a percentage of your company, and you may be surprised at how affordable our fees are.
Our “Gear Up For Retail” program is a 5-step process that walks you through the key steps involved in getting your products sold into leading retailers. We’ll put you on the path to success and help you avoid the pitfalls that so many others fall into. Our program takes you from start to finish, including identifying and scheduling meetings with targeted retail buyers.
So the million dollar question is how do you get your product listed at the retailer of your choice? While there isn’t one “secret” that will ensure your product finds a home and is successful, there is a strategy that can drastically increase your odds of success. And that is following a detailed process that has proven time and again to be successful.
“We like to compare it to climbing a mountain for the first time. You’d better have the right gear, a good partner and a solid game plan if you want to get to the peak. Going it alone isn’t a smart option.”
We’ve spent nearly 20 years commercializing and selling products into the largest retailers in the U.S. and world. We’ve presented new products and programs to hundreds of retail buyers through the years. That first-hand experience gives us a rare insight into how buyers think and what they want more than anything else. It also provides us with the insight needed to put ourselves in the shoes of the buyer and look at the world through his or her eyes.
If there was ever a skill that’s learned in the trenches and not from a book it’s the strategy and science behind preparing for retailer meetings and approaching buyers. Buyers are extremely busy and sit through multiple product pitches every day. You need to have a well-thought out game plan and clearly communicate “what’s in it for me” from the buyer’s perspective. And that’s if you can get in their door in the first place.
Something else you need to know, we play to win, won’t quit until we win, and believe in delivering results. Winning means getting your product listed at retail and it being successful at retail. The path to retail distribution can be a sprint, or it can be a marathon, every situation is different. But getting retail distribution isn’t an insurmountable mountain, you just need the right partner along for the journey, and we’re here to help.
We believe in keeping it easy as we learn more about you, and you about us. We’ll start off with a free consultative phone call to learn more about your product/business. This is the fun part — we’re passionate about new products and the strategy behind plugging them into retail. After our initial discussion, we’ll provide you with a more detailed overview of how our process works and layout a game plan with your specific situation in mind.
Contact us today at 314-504-3026 to discuss your product(s) and business. We look forward to meeting you and talking further. We can also be reached at firstname.lastname@example.org.