Entries by jlong

Friday Tipsheet: Bullseye Flies 1st Class | Wmart: New Shopper Framework | Cabela’s Comp -11.2%

  “Walmart Unveils New Shopper Marketing Framework” by Patrycja Malinowska at Path to Purchase. “Andy Murray called on brands to retire the “stop, hold and close” approach to in-store activation. Instead of disrupting shoppers, he said brands should seek to inspire and engage them. In terms of displays and PDQs, the retailer wants more value-added messaging at […]

Monday Tipsheet: Target’s ‘Navel Gazing’ | H.Depot’s SEO Mgr. | Top 25 in Solar

  Jeff Jones: “Target’s Target No Longer Just The “White Suburban Mom” by Suzanne Vranica at WSJ. “During a 45-minute presentation to hundreds of marketers attending the “Masters of Marketing” conference taking place in Orlando, Target CMO Jeff Jones gave a honest assessment of Target’s recent woes.” Read more (Subscription)   “How Target Used Data […]

Friday Tipsheet: Former Wgreen CFO Sues | Break in H.Depot Breach Case? | Prep for Clorox

  “Former Walgreen CFO sues company for defamation over forecast error” at Chicago Tribune. “Former Walgreen Co. Chief Financial Officer Wade Miquelon sued the drugstore operator on Thursday, alleging company executives defamed him in news reports that blamed him for errors in its earnings forecast. Miquelon sued Walgreen in a state court in Chicago claiming that Chief […]