Eye-on-Retail Tipsheet 1/7/13: Target’s ‘Project Bacon’; The Sharing Economy
"The leaders in social commerce are not the usual suspects" by Stefany Moore at Internet Retailer. "On average, retailers in the Social Media 300 get 4.25% of their total site traffic directly from Facebook, Twitter and Pinterest. Those numbers vary widely from top to bottom—ranging anywhere from 0.33% for sporting goods merchant The Sportsman’s Guide (No. 300) all the way to 30% of site traffic for PetFlow.com. And while it may be surprising as to which merchants are landing in the top of the rankings, it’s also important to note which ones are missing. The largest online merchant, Amazon.com [...]
Eye-on-Retail Tipsheet 1/4/13: Walmart Ads Under Fire; 10 Big Retail Trends
"Rivals Object to Wal-Mart Ads" by Ann Zimmerman and Shelly Banjo at WSJ. "An aggressive Wal-Mart Stores Inc. advertising campaign that claims better prices than specific, named competitors has rankled rivals, which have complained to attorneys general in more than half a dozen states...The Bentonville, Ark., giant said last year that the initial ads spurred a 1.2% boost in sales at stores open at least a year and a 1.1% rise in store visits in areas where the ads aired, compared with similar regions where they didn't run. Likening the ads' techniques to reality shows, Wal-Mart U.S. President [...]
Eye-on-Retail Tipsheet 1/3/13: Home Depot #1 in Radio; Facebook Selling
"Facebook, Google dip their toes in sale of physical goods" by Brandon Bailey in San Jose Mercury News. "Google in particular may have reason to be concerned. While it still dominates the business of selling advertising keyed to Internet search queries, online shoppers today are more likely to start their quests on Amazon than Google, according to some studies. If that trend continues, analysts warn, it could make Google's site less attractive to retail advertisers. Facebook also has good reasons to offer shopping on its site, as the social network seeks to broaden its business beyond selling advertising and [...]
Eye-on-Retail Tipsheet 1/2/13: Wmart #1 Mobile Retailer in ’12; Tour of Target w/CMO
Happy New Year !!! "Amazon Is Not A Commerce Company" by Alex Williams at Tech Crunch. " ...It’s why 2013 will be the big year for the retail and computing giant. It’s all coming together with its growing cloud infrastructure, voluminous data streams and content. It’s what Ray Wang of Constellation Research calls “matrix commerce.” Wang argues that Amazon is not a commerce company at all. It’s a big data company that has developed a cloud infrastructure that is profitable and subsidizes its retail operations. It has the mobile devices and content that it can spread through a [...]
Eye-on-Retail Tipsheet 12/28/12: H.Depot & Lowe’s Fear Strike; Amazon & 306/second
"Christmas Day retail traffic up 27% over 2011; Amazon & Walmart most visited sites" by Sean Ludwig at Venture Beat. Here’s the top ten list: https://venturebeat.com/2012/12/27/christmas-day-retail-traffic-up-27-over-2011-amazon-walmart-most-visited-sites/#OL4A042irkdt3eXS.99 "Home Depot to Lowe’s Busiest Season Threatened by Strike" by Chris Burritt & Brooke Sutherland at Bloomberg. "Home Depot Inc. and Lowe’s Cos. have the most at stake among retailers facing a dockworkers’ strike, with possible port closings cutting off shipments right before the lucrative gardening season. Home Depot, the biggest U.S. home-improvement chain, is making plans in case 15,000 workers at ports from Maine to Texas walk off the job, [...]
Eye-on-Retail Tipsheet 12/27/12: HBR’s 100 Best CEOs; Walgreens needs to “chill”
"US retail sales creep higher in weak holiday season-early data" at Reuters. "Holiday-related sales rose 0.7 percent from Oct. 28 through Dec. 24, compared with a 2 percent increase last year, according to data from MasterCard Advisors SpendingPulse...The latest holiday season sales would be the worst performance since 2008, during the last recession. "The broad brush was Christmas wasn't all that merry for retailers, and you have to ask what those margins look like if the top line didn't meet their expectations. So it could be a very unmerry Christmas for retailers," said Kim Forrest, senior equity research analyst at [...]
Eye-on-Retail Tipsheet 12/26/12: Home Depot involved in Federal Probe; Walmart & Conde Nast
"Mayor Ray Nagin's dealings with Home Depot a focus of federal probe" by Gordon Russell in The Times-Picayune. "Just a couple of nagging details were keeping Home Depot from breaking ground on a new store in Central City in early 2007: The retailer needed the city of New Orleans to sell it several streets that were within the planned store's huge footprint. And the sale of the streets was being held up by a pesky "community benefits agreement...But Home Depot wanted no part of such an agreement. And the retailer had an ally in Mayor Ray Nagin, who, as [...]
Eye-on-Retail Tipsheet 12/21/12: Target Slashes Prices, Tracking Social Media Spend
Follow us on Twitter @retaileyeretail "Why Walmart Took Over Facebook for 72 Hours" by Brad Tuttle in Time. "But does an increased presence by retailers in social media actually boost sales? The answer’s not clear. An IBM Digital Analytics report indicates that social media’s impact on sales appears to be minimal: Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.41 percent of all online sales on Cyber Monday, a decrease of more than 26 percent from 2011. The results of a study published by Forrester in the fall also came to the conclusion that [...]

