Thursday Tipsheet: Lowe’s Sense of Humor | W.Foods Execs Apologize | F.Dol +0.7% | Academy #200
How Lowe’s Brought Social Savvy and a Sense of Humor to Home Improvement by Jeff Beer at Fast Company. “The advertising in our category tends to be pretty earnest,” (CMO Tom Lamb)says. “I mean, home is important, but our work takes a more wink-and-a-nod approach to home improvement which also helps get back to the […]
