Monday’s Tipsheet: Wmart CMO Speaks | Pirate Joe’s Victory | D. General Opens #11,000
“Walmart’s CMO: Chief Marketing Officers should be Chief Innovation Officers” by Jack Neff at Ad Age. “Walmart allocates marketing staff on a 70-20-10 ratio, with 70% working on “Now,” or the things that drive the giant retailer’s business today; 20% focusing on what’s “New,” such as a Facebook following of 34 million; and 10% focused […]