Entries by jlong

Eye-on-Retail Tipsheet for 12/12/12: Walmart trends report, Amazon mounts your TV, Dollar store growth

  Walmart Economic and Customer Trends Report – Q3 2012.  Highlights: Tradeoff between diaper and baby cream sales signals we’re still in difficult economic times according to Walmart’s unconventional “Diaper Rash Indicator… “Diaper Rash Indicator:  In at attempt to save money in down economic times, parents with children in diapers try to save costs by […]

Eye-on-Retail Tipsheet for 12/10/12: Mexico for growth, Aldi heir dies

  “Target CMO: Content and Mobile Matters More Than Campaigns” by Mark Miller in Brand Channel (Video and Text).  ““In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened,” Jones said in a video released on the brand’s A Bullseye View website and […]

Eye-on-Retail Tipsheet for 12/7/12: Target targets online ads; Walmart’s “Green Monday”

  “Target Pushing Into Media Business; Retailer selling inventory on Target.com via PubMatic-powered private ad marketplace” By Tim Peterson in AdWeek.  “Target’s private marketplace operates similarly to others that retailers like Best Buy and Amazon have erected recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates […]