Eye-on-Retail Tipsheet 4/19/13: Food Lion Takes Price Battle to Walmart | New Geotargeted Promoted Tweets


“Twitter Lets Advertisers Target Keywords In Tweets – But It’s Still No Google” by Robert Hof at Forbes.  

Here’s how Twitter describes the way it will work:

For example: let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geotargeted campaign using keywords for that band with a Tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area.  Read more:  https://www.forbes.com/sites/roberthof/2013/04/17/twitter-lets-advertisers-target-keywords-in-tweets-but-its-still-no-google/


“Fairway Shares Jump 33% on First Trading Day” by Gasparro and Jarzemsky at WSJ.  “Investors snapped up shares of Fairway Group Holdings Inc. Wednesday on their first trading day, attracted by the small niche supermarket operator’s growth potential, a rarity in the struggling grocery business…Fairway, which traces its roots to a produce stand founded in 1933 on New York’s Upper West Side, sells grass-fed organic beef and locally produced cheese alongside name-brand products such as cereal and snacks.”  Read more:  https://online.wsj.com/article/SB10001424127887323309604578428510412119762.html


“Food Lion rolls out new Walmart price comparisons” by Ely Portillo at The Charlotte Observer.  “Salisbury-based Food Lion is taking a page out of Walmart’s playbook: Direct price comparisons. But this time, Food Lion is turning the method on Walmart itself.  Food Lion has started running weekly price comparisons between its goods and identical items at Walmart. The company claims that, with its MVP discounts, shoppers can save up to 17 percent on groceries.”  Read more:  https://obswhatsinstore.blogspot.com/2013/04/food-lion-rolls-out-new-walmart-price.html#storylink=cpy


“Mind the Gap: New Fleishman-Hillard Research Shows an Authenticity Gap for Companies Across the Globe”  “When asked about the behaviors of authentic companies, consumers identified nine drivers that can be grouped in three essential strands: management behavior, customer benefits and society outcomes. The research showed that for consumers, attributes related to corporate behavior (management behavior and impact on society) matter as much as those associated with customer care.”  Read more:  https://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsLang=en&newsId=20130418005306&div=-1245645151


“New Study Finds That 76% of Women Prefer In-Store Shopping Over Shopping via Smartphone”  “While many retailers are busy building out mobile commerce capabilities, the reality is that the vast majority of women don’t like to purchase clothes and shoes using their mobile phones. Swirl’s research found that just one percent of women prefer to buy apparel using mobile apps and sites compared to 76 percent who prefer shopping in-store. What do women like least about the in-store shopping experience? Crowds (84%), transportation and parking (70%), and interacting with sales associates (45%)”  Read more:  https://media.prnewswire.com/en/jsp/latest.jsp?resourceid=6682022&access=EH


“What does the new Facebook Home app mean for retailers?” at Retail Week.  “The change will continue to strengthen the importance of content, he says. “Brands with inspirational shopping content will benefit from increased exposure through Facebook Home, but on the other hand retailers will have to work harder than ever to entice customers to their own dedicated apps.”  Ropars adds retailers need to develop virtual shop windows on smartphones and says some are already taking steps towards this.”  Read more:  https://www.retail-week.com/in-business/retail-surgery/what-does-the-new-facebook-home-app-mean-for-retailers/5048227.article?referrer=RSS&utm_source=twitterfeed&utm_medium=twitter


“Have You Really Started A Mobile Strategy?” by Chris Murphy at Information Week.  “Walgreens moved one of its most senior e-commerce pros to oversee mobile. It put everyone working on mobile — engineering, customer experience, product development, marketing, finance — in one space. People are “probably going to have a drugstore app on their phone, probably on the first page of their phone,” Dhar says. “Let’s be that.”  Read more:  https://www.informationweek.com/global-cio/interviews/have-you-really-started-a-mobile-strateg/240152742


“Sources Say Amazon Acquired Siri-Like Evi App For $26M” by Mike Butcher at Techcrunch.  “Evi had a controversial birth, being threatened with being pulled from the Apple App store for being too similar to Siri, then being allowed to stay.  Will Amazon combine Evi with the voice recognition company they bought in January called Ivona? It’s hard to say. But smart observers might speculate that all these moves point towards Amazon developing a mobile handset/smartphone.”  Read more:  https://techcrunch.com/2013/04/17/sources-say-amazon-acquired-siri-like-evi-app-for-26m-is-a-smartphone-coming/


“Marketing at Retail’s Best and Brightest Take Home Display of the Year Award”  “Point of Purchase Advertising International (POPAI) announced the winners of its 55th annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2013. More than 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year’s competition.”  See the winners:  https://media.prnewswire.com/en/jsp/latest.jsp?resourceid=6686336&access=EH


Thanks for reading…have a great weekend.


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