Eye-on-Retail Tipsheet 4/25/13: Acosta Partners for Walmart Demos | Amazon the Ad Giant Stirs



“Acosta Partners for Wal-Mart Demos” at Supermarket News.  “Acosta Sales & Marketing here said its integrated marketing division has formed a partnership with Out Front Marketing to provide custom experiential marketing for products outside Wal-Mart stores…Out Front Marketing creates and executes experiential solutions and events at Wal-Mart parking lots and store exteriors. The company uses portable marketing centers called “Mobile Brand Boxes,” which can include interactive simulators and games as well as other loyalty and brand-building tactics.”  Read more:  https://supermarketnews.com/retail-amp-financial/acosta-partners-wal-mart-demos#ixzz2RRXGCTO2


“Sleeping ad giant Amazon finally stirs” at Reuters.  “An Amazon mobile ad network, launched late last year, is now blasting ads via apps on smartphones and tablets, including Apple Inc iPhones and devices powered by Google Inc’s Android operating system.  For Amazon, an ad business is a new revenue stream with fatter margins than its retail operations. To Google, Facebook Inc and other online ad leaders, Amazon is a threat because it has data they lack.”  Read more:  https://www.reuters.com/article/2013/04/24/us-amazon-advertising-idUSBRE93N06E20130424?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer:%2B@mitchjoel%2Bon%2Btwitter&buffer_share=f9bcb


“Tillicum (Canada) mall retailers anticipate extra traffic from Target when it opens in May” by Carla Wilson at The Times Colonist.  “British Columbians seemed lukewarm to Target in a poll of 867 respondents conducted by Insights West marketing research company last month.  Just over half, at 55 per cent, had an overall positive reaction to Target coming to Canada. Of those, 18 per cent were enthusiastic. One-third of those questioned were indifferent. Even so, close to 82 per cent of those surveyed said they will likely go to Target if it is nearby — with 39 per cent “very likely” to go and 43 per cent “somewhat likely,” Insights said in a statement…The poll found 28 per cent of British Columbians said they will shop less at Walmart once Target is here.”  Read more:  https://www.timescolonist.com/business/tillicum-mall-retailers-anticipate-extra-traffic-from-target-when-it-opens-in-may-1.117754


“Kroger Plans $100 Million Overhaul of Stores” by Andy Meek at Memphis Daily News.  “Kroger’s Memphis-based Delta Division, which operates 115 Kroger grocery stores and 70 fuel centers in five states, is pumping $100 million into its portfolio.  The company will spend $50 million in 2013 then another $50 million over the next three to five years on upgrades, fixes, renovations and even some store replacements in the Memphis area.”  Read more:  https://www.memphisdailynews.com/news/2013/apr/25/kroger-plans-100-million-overhaul-of-stores/


“Tractor Supply’s Sales Jump 6.4%”  “Net sales increased 6.4% to $1.09 billion from $1.02 billion in the prior year’s first quarter. Same-store sales increased 0.5% compared to a very strong 11.5% increase in the prior-year period. The same-store sales increase was driven primarily by continued strong results in key consumable, usable and edible (C.U.E.) products, principally animal- and pet-related merchandise.”  Read more:  https://media.prnewswire.com/en/jsp/latest.jsp?resourceid=6723415&access=EH


“A Google Glass rival emerges from an upstart in Japan” by Katie Fehrenbacher at CNN Money.  “Unlike with Google Glass, the Telepathy One has an optically projected small screen in front of the eye of the wearer, and a cell phone app controlled by the partner captures the images that the wearer sees in a tiny screen. The Telepathy team said the device will also be able to take photos or videos from the headset and stream those images to the partner’s cell phone app, but the prototype didn’t yet have that functionality.”  Read more:  https://money.cnn.com/news/newsfeeds/gigaom/articles/2013_04_23_a_google_glass_rival_emerges_from_an_upstart_in_japan.html?iid=SF_F_River


“Samsung and Best Buy Begin Nationwide Rollout of Samsung Experience Shops”  “An executive grand opening and experiential consumer event featuring Bruno Mars mark the beginning of a nationwide rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. by early summer.”  Read more:  https://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsLang=en&newsId=20130424006543&div=-1245645151


“SUPERVALU Reports Loss But Transitions For the Future”  “SUPERVALU INC. today reported fourth quarter fiscal 2013 net sales of $3.89 billion and a net loss of $1.41 billion…This past quarter was largely about transitioning the company for the future, and I am proud of the many things we accomplished in my first sixty days,” said Sam Duncan, SUPERVALU’s president and chief executive officer. “I brought in Ritchie Casteel as Save-A-Lot’s new president and CEO, and he has already right-sized that organization’s overhead.”  Read more:  https://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsLang=en&newsId=20130424005763&div=-1245645151


Too Busy to Save Money: Research at Stanford Graduate School of Business Examines Why Consumers Pass Up Store Discounts (UK)”  “”If people are really price-sensitive, and they really like the lower price from the larger sizes, then I should also see massive reactions to promotions,” Seiler reasons. Yet he didn’t see strong reactions to promotions. Therefore, people seem to be buying large packs to reduce purchase frequency, thus saving search time.”  Read more:  https://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsLang=en&newsId=20130424005055&div=-1245645151


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