Monday Tipsheet: Target’s ‘Navel Gazing’ | H.Depot’s SEO Mgr. | Top 25 in Solar


Jeff Jones: “Target’s Target No Longer Just The “White Suburban Mom” by Suzanne Vranica at WSJ. “During a 45-minute presentation to hundreds of marketers attending the “Masters of Marketing” conference taking place in Orlando, Target CMO Jeff Jones gave a honest assessment of Target’s recent woes.” Read more (Subscription)


“How Target Used Data Breach to Shake Up Its Brand” by Natalie Zmuda at Ad Age. “Don’t let a crisis force you to take stock of your brand assets,” Jeff Jones said. “Don’t get caught navel gazing like we did. … If you just respond, you will be too late.” Read more


“Home Depot’s SEO Manager Erin Everhart Talks Strategy” by Leah Betancourt at Business 2 Community. “When I’m thinking about my 2015 SEO plans, I don’t think in terms of most searched keywords to focus on. I start first with the company’s biggest sellers and highest profit margins. Once I know that, I look to see how they’re performing in organic search.” Read more


“Wal-Mart de Mexico CEO to step down at year-end” at The City Wire. “Walmex CEO Scot Rank, who has overseen Wal-Mart’s Mexican business unit for five years will step down from that role at the end of this year.Rank will assume a position as vice-chairman of Wal-Mex effective Jan. 1, 2015.” Read more


“Big Box Retail’s Top 25 in Solar Power” by Caroline Winter at Businessweek. “Leading the pack by a significant margin: Wal-Mart Stores. The retail giant produced 105 megawatts of power last year at 254 locations in the U.S. Eight of the top 13 companies identified in the solar-power study are big-box retailers, including Costco, Macy’s, Kohl’s, and Bed Bath & Beyond.” See the Top 25 List


“Whole Foods Launches First-Ever National Brand Campaign” “Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” Jeannine D’Addario said.” Read the release


“How Zulily Hopes to Outmaneuver Amazon, Target & Walmart” by Jennifer Alsever at Fortune. “The photo project is one of 60 to 80 different big data projects going on at once at the company, and despite more than 1,700 employees, teams rarely surpass four to six people. Standup meetings may last less than 10 minutes, operating on what’s known as “Zulily time.” “If we get more than 10 people in the room, we’re asking ourselves why,” says Luke Friang, the company’s chief information officer.” Read more


“Canadian retailers expected to face tough holiday season” by Marina Strauss at Globe & Mail. “The market is tough and challenging,” said Diane Brisebois, president of the trade group Retail Council of Canada. “It’s tough because it’s one of the few sectors where every time you turn around there’s a new competitor.” Read more


“Ex-CFOs Defamation Suit Shows Walgreen in Tumult” by Paul Ziobro at WSJ. “Let’s push for a 6.00 somehow,” Mr. Wasson says in a text on June 11 that the suit says refers to an earnings forecast of at least $6 a share. “I don’t think there is any way we could ensure that. Getting a 5 is a miracle,” Mr. Miquelon replied in another text that appears to be redacted in part. “No choice,” Mr. Wasson responded, also by text. “Need a 6. We’ll find a way.” Read more (Subscription)


“Seeking: Millenial Mallrats Who Tweet” by Uptin Saiidi at CNBC. “Simon recently commissioned a study with Russell Research, an independent survey of more than one thousand respondents, which found that 89 percent of millennials are likely to go to the mall this holiday season, compared to 71 percent of seniors and 83 percent of the general respondents.” Read more


“The top 10 Dilbert cartoons, according to creator Scott Adams” by Jenna Goudreau at Business Insider. “Exclusively for Business Insider, Adams looked through the archives and shared his 10 favorite Dilbert comics. Below, he explains why he chose each and counts them down to his absolute favorite of all-time.” See the Top 10



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