Tipsheet: WM/TikTok Tonight | CVS #25 Culture | At Home +380 Stores?


TOO LATE – NRF: A record number of people plan to shop the Saturday before Christmas at CNBC. “Over 150 million Americans plan to shop the Saturday before Christmas this year, up slightly from 147.8 million in 2019, according…42% are planning to do so online only, avoiding crowded malls and stores.” Read more


At Home CEO says retailer can increase its store count almost threefold at CNBC. “While the home decor superstore invests in building out its digital presence, the company continues to see opportunity in physical stores, which Bird called the “center of our universe.” Currently operating about 220 stores in 40 U.S. states, the chief executive sees headroom for a roster of 600 locations, almost three times its current footprint.” Video/Read more


TONIGHT – Walmart is bringing shoppable fashion to TikTok at TechCrunch. “The fashion items themselves will be featured in content from 10 TikTok creators…All will be participating in a special event hosted on TikTok called the “Holiday Shop-Along Spectacular,” which will take place on Friday, December 18 at 8 PM ET on Walmart’s TikTok profile.” Read more


Best Company Culture 2020 (CVS #25, Chewy #37, Rent-A-Center #50) at Comparably  Top 50 list


FedEx Earnings Beat Wall Street Estimates at Yahoo Finance. Read more


**A message from Sweets & Snacks Expo – The 2021 Sweets & Snacks Expo is June 22-25 in Indianapolis! Learn more about the new date and location


Home Depot to pay $20M fine for lead paint violations at Fox Business. “The $20.75 million settlement, “the highest civil penalty obtained to date for a settlement under the Toxic Substances Control Act,” according to a release from the DOJ, will go partly toward Utah, Massachusetts and Rhode Island…” Read more


Guitar Center Announces Court Approval of Restructuring Plan Press release


Home Depot opens new DC in Georgia “It is one of three new facilities that will open in the Atlanta market over the next 14 months, which will eventually create over 700 new jobs.” Press release


CVS Health, Walgreens start to provide Covid vaccines at thousands of hard-hit nursing homes at CNBC. “Residents of long-term care facilities account for nearly 40% of all U.S. Covid deaths, even though less than 1% of the U.S. population lives in them, according to data from the COVID Tracking Project as of Dec. 10.” Read more


Meijer Joins Consortium to Reinvent the Retail Bag Press release


How Bravo Sierra’s Founders Built A Military Testing Ground For Consumer Products at Forbes. “There’s been no shortage of new consumer-products startups over the last few years. But many of them have targeted the same coastal, well-heeled Millennials. Bravo Sierra…took a different approach…Their idea: consumer products—shaving cream, lip balm, face moisturizer, deodorant—that would be developed with the military and sold to active-duty service members and veterans.” Tiered subs.


Chewy’s in-house comms team pens an ode to our pets PR Week subs.


What Kroger Learned a Year After Launching a Big Brand Refresh Adweek subs.


Tipsheet Extra

How Amazon’s cloud and satellite internet ventures mesh

Tropicana apologizes for ad campaign showing celebrity parents sneaking mimosas

Techies create bracelets to let people signal they’re vaccinated against COVID-19

Bezos’ Blue Origin to deliver first flight-ready rocket engines next summer

Microsoft identifies more than 40 organizations targeted in massive cyber breach

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