Today’s Tipsheet: Top Walmart Merchants in Rare Panel | Walgreens Mobile Strategy Revealed


“Wal-Mart’s top merchandisers share insights” by Kim Souza at The City Wire.  “In a rare panel discussion held Thursday (May 16), four senior management merchandisers for Walmart U.S. spoke candidly about the importance of communication in the busiest company on the planet…Buchanan added that for his team, localization means figuring out what the customers want making sure it’s on the shelf. Gloeckler said is a great testing ground for small to medium size suppliers for home products. She said the supply chain is easier to maneuver with online offerings.  “The top sales item of each week will usually end up with a 2,000-plus store count … the next new modular,” she said.”  Read more:


“Walgreens’ Mobile Strategy Revealed” at Mcommerce Summit by Jonathan Crowl at Mad Mobile News.  “One of the most stunning facts from the Walgreens report was the multiple streams of Web traffic it receives. Only 50 percent of its current Web hits come from traditional computers. The remaining half are from mobile devices, with 80 percent of those hits from smartphones.  And more than half the company’s prescription refills are now done online, rather than in-person or over the phone.”  Read more:


See the Walgreens’ PowerPoint deck: “Increasing Customer Engagement with Mobile”


Forbes Earnings Preview: Home Depot.  “Optimism surrounds Home Depot as it gets ready to report its first quarter results on Tuesday, May 21, 2013. Analysts are expecting the company to book a profit of 78 cents a share, up from 65 cents a year ago.  The consensus estimate has gone up, from 75 cents, over the past three months.”  Read more:


‘Lack of evidence closed probe into Walmart lobbying case’  at One India News.  “New Delhi, May 19: Lack of evidence has forced a closure in the investigation of whether Walmart had bribed officials to gain wider access in the Indian market, a report said on Saturday.”  Read more:


“Canadians turn to comparison shopping as cost of food rises: survey” at The Financial Post.  “According to the survey, 84% of respondents across the country said their food prices have increased over the past year.  Ontario — where competition between grocery retailers has been intense for several years — was the only province below the national average, with 80% of respondents saying they felt food prices had gone up.”  Read more:


“There’s Data in That Toothbrush (And Lots of Other Products, Too)” by Kate Kaye at Ad Age.  “In effect, data allows marketers to get feedback directly from products, said John T. Cain, VP of SapientNitro and co-founder of Sapient-owned Iota Partners, an agency that “instruments” products and environments to understand consumer behavior.  “If you could talk to the products, you might get a completely different perspective,” he said, doing his best rendition of a 21st century Dr. Dolittle. “As the price of technology comes down, increasingly there will be and can be embedded sensing bits in products.”  Read more:


“The CMO is Dead” at The Economist.  “Nearly 40% of CMOs do not think they have the right people and resources to meet their goals, says an Accenture report entitled “Turbulence for the CMO”. Martin Sorrell, the boss of WPP, the world’s biggest marketing and advertising group, says that since the 2008 financial crisis marketers have been elbowed aside by finance and procurement chiefs. Dominique Turpin, the head of IMD, a Swiss business school, writes that “the CMO is dead”.  Read more:


“Lowe’s Earnings Preview: Comps And Operating Margins Lag Home Depot, But For How Long?” at Seeking Alpha.  “Lowe’s reports its fiscal q1 ’14 earnings before the bell on Wednesday, May 22, 2013, a day after Home Depot. Analyst consensus, per ThomsonReuters is looking for $0.51 in earnings per share (EPS) on $13.45 billion in revenues for expected year-over-year growth of 16% and 2%, respectively.  Quarterly comps are expected between 2%-3%.”  Read more:


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