Today’s Tipsheet: Walmart CMO on Price Comparison Ads | Sam’s Growth Strategy | Costco’s Fresh Attack


“Interview with Walmart CMO Stephen Quinn:  Walmart Gets a Boost From Local Price-Comparison Ads” by Jack Neff at Ad Age.  “Ad Age: How do you do all those price comparisons and bulletproof them legally?…Stephen Quinn: We have a protocol around how each of these is done. It’s somebody’s real list. We don’t tell them what to buy. We take those groceries from the competitor and scan them across our scanner so there’s no doubt about … if it’s the same item.”  Read the interview:


“Higher fees and coupons to boost Sam’s Club profits” by Kim Souza at The City Wire.  “Business members saw their annual rate increase from $35 to $45, while Advantage membership rates rose $5 to $45 per year. Sam’s Plus membership rate stood steady at $100.  Former company insiders said Sam’s membership comprises about 80% of the company’s total revenue on an annual basis. The City Wire estimates this fee bump has the potential to raise membership revenue by as much as $5 billion this year.”


“US Durable Goods Beat Forecasts, Rise 3.6% in May” at CNBC.  “Economists in a Reuters survey had forecast an increase 3 percent in May, after gaining 3.5 percent in the previous month.”  Read more:


“The Grocery Competition You Never Saw Coming” by Andrew Marder at The Motley Fool.  “Costco’s management pointed out on its last earning call that foot traffic was being driven by two major factors: gas sales and fresh food. That fresh food portion is going to cut right into the sales at Whole Foods and Fresh Market, and if those companies aren’t careful, Costco’s going to walk all over them.”  Read more:


“Loblaw tests new store size to lure new urban customers” by Linda Nguyen at The Vancouver Sun.  “Canada’s largest grocer is trying out a new discount small-store format in a bid to attract more customers in urban areas.  Loblaw Cos. Ltd. said it opened the new 10,000-square foot store a few weeks ago in Calgary.  The location, named The Box by No Frills, offers “hard discounts and an everyday low price” on groceries and other merchandise.”  Read more:


“Kroger bringing back division HQ to Nashville” by Duane Marsteller at The Tennessean.  “The Kroger Co. is re-establishing a division headquartered in Nashville…The Cincinnati-based grocer will split its mid-South division into Nashville and Louisville, Ky., divisions, reversing its decision to combine them more than a decade ago, a spokeswoman said Monday.”  Read more:


“Food Companies Face Class Action Lawsuit Over “Natural” Labels” by Jan Lee at Triple Pundit.  “What’s natural, and what’s not? It may sound like a great topic for a philosophical debate, but in the view of companies like Campbell’s Soup, Trader Joe’s and Ben & Jerry’s, finding a way to portray that quintessential goodness is important…Presently, all three companies are defendants in class action suits that allege they misrepresented the nature of the ingredients on their product labels.”  Read more:


“Luxury Retail Shuffle: Neiman Files for IPO, Suitors Circle Saks” by Matthew Rocco at Fox Business.  “Neiman Marcus filed plans Monday for an initial public offering of up to $100 million in stock, about a month after the luxury retailer was said to turn down a merger with rival Saks…Hudson’s Bay has now emerged as a potential suitor for Saks, which operates Saks Fifth Avenue stores and Off-5th outlets.”  Read more:


“PCC Launches Mobile Organic/Natural Coupons” at Progressive Grocer.  “PCC Natural Markets has teamed up with Chinook Book and 11 product brands to launch the nation’s first mobile grocery manufacturer coupons for natural and organic products. Using the popular Chinook Book mobile app, the coupons are initially available in the Seattle/Puget Sound area for redemption at all nine PCC Natural Markets stores.”  Read more:


“The Home Depot Canada Donates $125,000 To Help Alberta Flood Victims at Digital Journal”  “”Our thoughts are with all those affected by the flooding in the region,” said Bill Lennie, president, The Home Depot Canada. “Whether it’s clean up kits, or volunteers, The Home Depot continues to work with the Canadian Red Cross to get help to the affected communities.”  Read more:


Thanks for reading…


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