Tuesday Tipsheet: Target: Sued by Swatch & Slammed by McAfee | CVS Faces $29 Mil Fine


“Target CMO Jeff Jones Navigates Marketing Post-Security Breach” by Natalie Zmuda at Ad Age.  “Though the breach will eventually cease to be top-of-mind for consumers, it’s a given that media reports will drag it back into consumers’ consciousness as the holiday season approaches. “We’re in the early days of planning for that,” Mr. Jones said.”  Read more


“What 10 Brands’ Terrible Websites Looked Like On The Day They Launched In The 1990s (Walmart’s Greeter & Home Depot’s Homer on the home page!)” at Business Insider.  See the Top 10 Then & Now Pictures


“McAfee Describes Target Hack as a Breach 101 Operation” by Jennifer Bjorhus at Star-Tribune.  “The thieves used easily modified off-the-shelf malware, common methods to hide the malware inside Target’s point of sale system and didn’t encrypt either the instructions on where to send the stolen card data or the card information itself…“It’s all just there in black and white,” said Jim Walter, manager of McAfee’s Threat Intelligence Service. “As an attack, it is extremely unimpressive and unremarkable.” Read more


“McAfee Labs Threat Report Q4 2013”  Read the report


“Swatch sues Target, claims it copied watch designs” by Jonathan Stempel at Reuters via Chicago Tribune.  “In a lawsuit made public on Monday in U.S. District Court in Manhattan, Swatch, which is known for its plastic namesake watches, accused Target of infringing its designs for “zebra” and “multi-color” watches.  Swatch said the quality of Target’s watches is “inferior” to its own, and that their continued sale is likely to confuse shoppers and damage the Swiss company’s sales.”  Read more


“3 Reasons Why Dick’s Sporting Goods Isn’t Dying” by Brian Sozzi at The Street.  “The competition between Nike and Under Armour at Dick’s is sparking innovation for both brands, while cutting down its fitness equipment section and adding wearable device shops will keep Dick’s from going to the retail grave.”  See the video / Read more


“CVS Could Face $29 Million Fine for Losing Painkillers” by David Lazarus at LA Times.  “Officials at the U.S. Drug Enforcement Administration and the California Board of Pharmacy told me Monday that more than 37,000 pills were apparently taken from (California) CVS stores in Modesto, Fairfield, Dixon and Turlock…CVS faces 2,973 possible violations of the federal Controlled Substances Act for alleged discrepancies between the company’s records and its inventory of prescription drugs.”  Read more


“For Shopify Merchants, Facebook is King in Driving Sales” by Alice Truong at Fast Company.  “For Shopify, a platform that makes it easy for stores to set up online shops, Facebook is king. The social network drives 63% of social media visits to Shopify’s 90,000 stores, according to a report released Monday by the e-commerce company.”  See the Infographics / Read more


“Home Depot’s Marvin Ellison Joins FedEx Board of Directors”  “Prior to joining The Home Depot, Mr. Ellison spent 15 years at Target Corporation in a variety of operational roles. Mr. Ellison is also a director of H&R Block.”  Read the release


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