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“Acosta Partners for Wal-Mart Demos” at Supermarket News. “Acosta Sales & Marketing here said its integrated marketing division has formed a partnership with Out Front Marketing to provide custom experiential marketing for products outside Wal-Mart stores…Out Front Marketing creates and executes experiential solutions and events at Wal-Mart parking lots and store exteriors. The […]
“Wal-Mart Vs. Amazon: World’s Biggest E-Commerce Battle Could Boil Down To Vegetables” by Clare O’Connor at Forbes. “What else can Wal-Mart possibly do to win the web? Nielsen’s Todd Hale has one answer. “E-commerce is growing at 11% a year, but sales for consumer packaged goods online — food, groceries, everyday items — are […]
“DIY chain Menards bets bigger is better” by Karen Dybis at The Detroit News. “According to marketing-research firm IBISWorld Inc., Home Depot and Lowe’s accounted for about 73.4 percent of industry revenue in 2012, making home improvement a highly concentrated industry. IBISWorld estimates that Menards generated revenue of $7.6 billion during 2012, accounting […]
“The Store Is Media And Media Is The Store” by Doug Stephen at Retail Prophet. “You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. […]
“Twitter Lets Advertisers Target Keywords In Tweets – But It’s Still No Google” by Robert Hof at Forbes. Here’s how Twitter describes the way it will work: For example: let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play […]
“Orchard Supply Loses Fight Against Home Depot” at Courthouse News Service. “A California hardware chain cannot pursue claims that Home Depot’s exclusive supplier deals with power-tool manufacturers illegally restrained trade, a federal judge ruled…Orchard sought to hold Home Depot, Milwaukee Electric Tool and Makita liable for tortious interference as well as violations of the […]
“Americans sticking with cheaper store brands, Deloitte survey finds” at Life Inc. “Deloitte’s annual American Pantry Study out Tuesday shows nearly nine in 10 consumers are substituting private-label, or store, brands for national brands they’ve regularly bought in the past. The survey, which was conducted in January, also finds 94 percent of Americans indicate […]
“Game on: Why Walmart is ranking suppliers on sustainability” by Mark Gunther at Green Biz. “So Walmart is asking lots of questions of its suppliers. Among them: How can wheat be grown with less water and fertilizer? How can chemicals of concern be removed from toys? What mining practices were used to extract copper, gold and […]